Thursday, August 28, 2008
Would Be Owner's Log, Star Date Aug 28 2008
I should have started this blog sooner with all the daily updates. For now, I will be posting a back log of events.
I want to start a business that will grow nationwide and that I can franchise. I think I will go with a food business.
Basically starting a food business seems like an easy thing to do. Make food and people will buy it. I mean I know. I buy food ALL the time. Some of it just plain sucks, some of it is simply amazing and along the lines of going to Heaven.
I have 2 ideas for why a food place will work. Some places survive because of location and convenience. Some places make it because their food is truly good. I hope to achieve both.
I may sound a bit aloof and "shooting-from-the-hip'ish" but I've been contemplating this for years. I've read books. I've done research.
This is what I decided on.
I want food that is almost fast food, convenient, and unique. I want my menu to be SMALL and simple ala a classic burger joint. I want to be able to get this started with as little money and equipment as possible. I want a SECRET recipe!
Decisions have been made, the menu items chosen, and the name of the place is...
Lake is my Mom's nickname and since we'll be using her SECRET recipe, I thought I'd name the place after her. The place's logo will have an iris in it. I won't explain the iris yet.